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Making your Brand a Retailer

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Making your brand a retailer with Craig Crawford FASHION MADE

The Covid curveball forced us to re-exam our go to market strategies, to align ourselves with shifting consumer values, and to be agile. The data we relied on in the past no longer serves our future. The convergence of technology to form a brand new eco-system for success is upon us. In this episode of FASHION MADE, we hear from Craig Crawford, Jessica Graves and Mike Pulley, who discuss the challenges, successes and base requirements for making your brand a retailer in today’s world.

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