Non-fungible tokens, or NFTs, are not new but over the last couple of years they have definitely been making more noise across the world of media, and this has only been compounded because of pandemic disruption.
As most in the Fashion sector have finally embraced at least the beginnings, if not more, of a Digital Product Creation (DPC) journey, in this session we explore how this is the first step in moving towards a fully fledged NFT-led business strategy.
As Founder of Digital Fashion House The Fabricant, Kerry Murphy has already had first-hand experience of every single step of the digital fashion value chain, from the replacement of physical samples with digital assets, all the way through to Digital Asset Ownership in the realm of the NFT that realises new revenue streams, new experiences and a whole new, and much bigger, audience.
In this session, Kerry speaks to the practical steps that are needed to go from DPC through to full NFT strategy rollout, and to the utopian and more sustainable future this will realise for the future of fashion!
You can see a full transcript of this session here. Or, you can view Kerry being interviewed here as part of the Fashion Made podcast series.
