In this session from PI Apparel New York 2022, Tim Devlin from Unity Technologies talks about how to unlock and extend real time digital product creation in the fashion industry.
Unity Software Inc. is an American video game software development company based in San Francisco.
The talk covers:
Introduction and Background: Tim introduces himself, sharing his background and his journey from South Carolina, to Berlin. He highlights his experiences in different cities, emphasizing his interest in unique local cultures.
Career Path and Industry Insights: Tim discusses his career progression, starting as a buyer at Columbia Sportswear and his transition towards a deeper interest in product development and technical aspects of fashion. He shares insights gained from his trips to Asia, including observations about production processes and waste in the industry.
Digital Transformation in Fashion: TIm’s narrative shifts to his discovery of digital product creation’s potential, particularly through his experiences with virtual reality (VR) and immersive technologies. He illustrates this with an anecdote about using a VR application, Toothbrush, to design a dress, highlighting the possibilities for collaboration and innovation in fashion design.
Application of VR in Retail and Training: He describes his development of a VR application for in-store training at Columbia Sportswear. The application helped employees understand product alignment with different climates, demonstrating the practical applications of VR in retail settings.
Digital Product Creation and Industry Change: He stresses the significance of digital product creation in the fashion industry. He mentions Nike’s foray into digital shoe design for video games, illustrating the industry’s shift towards blending digital and physical product development.
Unity’s Expansion and Vision: He outlines Unity’s growth from a gaming engine to a versatile platform supporting diverse industries like architecture, film, and retail. He emphasizes Unity’s belief in a future where digital twins of everything, including people, become commonplace.
Future Outlook and the Metaverse: The talk concludes by discussing the evolving concept of the Metaverse, Unity’s involvement in projects like Insomniac, and the potential for immersive digital experiences to transform consumer engagement. He urges the audience to embrace these changes and join Unity in shaping a sustainable, innovative future for the fashion industry.
A full transcript of this session can be found here.
