In recent years, digital product creation has transformed the retail industry, as brands aim to leverage digital assets as a center-piece to their end-to-end digitally connected workflow. However, the promise of increased collaboration and faster time-to-market remains elusive due to the siloed nature of the teams, processes and tools that rely on product visuals.
In this presentation, we hear from Brian Lindauer, Founder & CTO of VibeIQ. He discusses:
- Digital Transformation Challenges: He emphasizes the struggles companies face in transitioning from physical to digital processes, particularly in missing out on potential value during this transformation.
- Broader Definition of Digital: He encourages a broader understanding of ‘digital’, beyond just authoring 3D products. He highlights the importance of digitizing entire product lines and the prevalent use of certain digital tools within companies.
- The Impact of COVID-19 on Digital Adoption: The pandemic accelerated the shift towards digital modes of working, as companies had to adapt to remote working environments. This shift brought both challenges and opportunities, such as cost savings and environmental benefits.
- Challenges with 3D and 2D Assets: He points out the difficulties in handling 3D assets, including rendering times and accessibility, and acknowledges that many companies are still heavily reliant on 2D assets.
- Data Disconnect and Management Issues: He discusses the widespread use of tools like Excel for line planning and the challenges of disconnected data across different platforms, leading to inefficiencies and inaccuracies.
- Vision for End-to-End Digital Workflow: He proposes an ideal digital workflow where processes and tools create and maintain an accurate digital representation of a product line, with the data being accessible and up-to-date.
- Introduction to Vibe IQ: We get an introduction to Vibe IQ’s solutions aimed at addressing these digital transformation challenges, offering tools to streamline workflows and integrate data across different digital platforms.
About VibeIQ
VibeIQ is a purpose built end to end digital collaboration platform for retail which synchronizes the Merchant, Product, Design and Sales functions.
Our use cases span visual line planning, multi channel adoption, line review, ideation and collaborative white boarding, design and line review as well as global assortment and sell in presentations.
Our state of the art platform leverages the best of modern day technology, is built for integration, is infinitely scalable and requires no costly upgrades. Enhancements are seamless and the speed at which we are innovating is industry leading.
If you are thinking about partnering with VibeIQ, here is our guarantee. We will always put customers first, we are in this together and actions speak louder than words.
Find out more about VibeIQ in the directory, or on their website.
You can read the full transcript of Brian’s session here.
