Trapdoor Creative CEO, Barry Zundel, formerly a Technical Director at Pixar, is joined by COO, Nick Cottle, as they discuss how Trapdoor Creative’s technology base, built on Epic Games’ Unreal Engine 5, revolutionizes the product development process, from design visualization all the way to in-store customer experiences.
This session was recorded at PI Apparel Europe in Milan in 2023.
The presentation covers:
- Overview of Trapdoor Creative: Trapdoor Creative, represented by Nick Cottle and Barry Zundel, is a software solution provider and a full 3D studio. They have been in operation for about nine years, working with various fashion brands and service providers.
- Introduction to ‘Stage’ Software: Nick and Barry discuss “Stage,” a significant part of the real-time revolution in 3D visualization and rendering. This software is designed to accelerate the product design process and improve decision-making efficiency.
- Emphasis on Real-Time Rendering: A major focus of the presentation is on the importance and impact of real-time rendering in the fashion and product design industry. This approach allows for faster and more efficient visualization, crucial for decision-making and design processes.
- Background and Experience of the Presenters: Both presenters share their extensive backgrounds in 3D and digital design. Barry, in particular, highlighted his experience at Disney and Pixar Animation Studios, and how it informed his understanding of the need for fast and efficient 3D tools.
- The Evolution and Impact of Unreal Engine 4: The release of Unreal Engine 4 on March 19, 2014, was noted as a pivotal moment in 3D graphics, bridging the gap between video game technology and movie-quality visualization. This technology has significantly influenced the way products are designed and visualized.
- The Importance of Real-Time Technology in Various Phases of Product Design: The speakers emphasize how real-time technology could be beneficial at different stages of product design, from initial design to marketing and sales. They also touched upon the need for industry-wide standards to improve the use of 3D in fashion.
- Demonstrations of Stage Capabilities: The pre sentation included demonstrations of Stage’s capabilities, such as batch rendering, creating colorways, and its integration with other 3D software like V-Stitcher. These demonstrations showcased the speed and efficiency of the software in producing high-quality 3D visualizations.
A full transcript of this presentation can be found here.
About Trapdoor Creative
TrapDoor Creative is a digital experience company and full service 3D studio. We create amazing interactive experiences, 3D assets, digital tools for marketing, sales and more.
We also have developed a real time visualization and rendering software built on top of Unreal Engine 5 called Stage. We are happy to consult when companies are looking to move into this area. We can help you understand what the technology is and why it may be a good fit for your company.
Whether you are interested to find out more about interactive digital technology or are ready to create an amazing experience for your customers, we are here to help you get started!
