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Embracing the Future of Fashion: Overcoming Objections and Adopting 3D Workflows

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Browzwear PI Apparel Europe

In the world of fashion and apparel, the integration of 3D is revolutionizing the industry for the better. However, many organizations still face challenges in fully embracing and adopting this cutting-edge technology. This panel discussion, hosted by Browzwear at PI Apparel Europe, looks at overcoming objections, communicating the value of 3D, and changing the organization’s mindset to better understand and appreciate this exciting advancement.

The panelists share their experiences, insights, and best practices for successfully bringing 3D into the organization and unlocking its full potential. Whether you are a seasoned professional or new to the field, this panel provides valuable insights into the future of fashion and apparel.

Panelists include:

  • Stijn Hendrikse, Chief Growth Officer, Browzwear
  • Ivo Colasante, Product Operations, Sr. Manager, VF Corporation/Timberland Co.
  • Michaela Jauk, Head of 3D Design, Odlo
  • Adele Goh, Head of Design Sportstyle, Puma

About Browswear

Browzwear aligns and accelerates digital workflows, from sketch to store.

A trusted partner of more than 1,000 fashion and apparel companies worldwide, Browzwear unlocks digital craftsmanship, allowing the creative act to flow across the entire value chain. Advanced 3D visualization is the foundation for software and services that make it possible to design, produce, andsell with remarkable efficiency. Virtual prototypes are true to life. Sampling and production arestreamlined. Ideas come to market faster, with cost and waste reduced at every step of the way. The result is nothing less than the digital transformation of the entire fashion industry.

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