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Extending the Use of Digital Assets at Walmart

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Walmart PI Apparel New York

Carolina Hadad’s presentation at PI Apparel New York highlighted several key aspects of Walmart’s journey towards digital innovation in apparel, focusing on 3D technology and change management. Here are the key highlights from her talk:

  1. Introduction to Digital Innovation in Apparel: Carolina Hadad introduces herself as the leader of Walmart’s apparel digital innovation, focusing on 3D exploration and strategy. She emphasizes the importance of embracing 3D technology to address challenges like reducing waste, shortening production calendars, and improving design.
  2. Change Management and Internal Engagement: Carolina discusses the importance of change management and engaging with internal teams. She shares her transition from a designer to a technical design (TD) manager and how her passion for problem-solving led her to champion 3D technology within Walmart.
  3. The Role of 3D in Addressing Business Challenges: Carolina explains how 3D technology has become a central part of solving various business challenges, from reducing waste and shortening production timelines to enabling participation in the metaverse. She stresses that while the application of 3D technology seems like an oversimplification, it has indeed become a comprehensive solution for numerous issues.
  4. Collaboration with Suppliers and Scaling 3D Adoption: She shares the journey of scaling 3D adoption across Walmart’s supplier network, highlighting the achievement of 100% 3D sampling in private brand apparel. Carolina notes the importance of suppliers embracing change and innovation to remain competitive and relevant.
  5. Challenges and Future Directions: Despite the successes, Carolina acknowledges ongoing challenges such as integrating 3D technology with customer-facing platforms and improving avatar realism for virtual try-ons. She identifies these areas as the next frontiers for Walmart’s digital innovation efforts.
  6. Educating Leadership and Securing Resources: Carolina underscores the need for educating Walmart’s leadership on the achievements and potential of 3D technology to secure the necessary resources for further innovation and implementation. She also mentions the importance of supplier engagement and acknowledgment of their contributions to Walmart’s 3D journey.
  7. Community and Industry Impact: Lastly, Carolina reflects on the broader impact of Walmart’s initiative, not only within the company but also across the apparel industry. She expresses hope that Walmart’s push for 3D technology and sustainability will inspire positive changes industry-wide.

A full transcript of this session can be found here.

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