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Home DPCSize & Fit Apparel Fit – From a Push Model to an Individualized Approach

Apparel Fit – From a Push Model to an Individualized Approach

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Apparel fit is a math problem: ratio of SKUs to number of individual consumers – all with individual shapes, sizes, and proportions. Unit of one, made-to-measure manufacture is the solution to providing the best fit for each person, but is there a middle ground?

In this session from PI Apparel New York 2023, Tiffany Radon, Manager of Technical Design at Carhartt, explores better ways of creating product and different ways of communicating fit and sizing to the individual consumer.

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