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How Creativity and AI Meet Fashion

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Nima Abbasi is the co-founder of Maison Meta, a leading New York based AI Studio and Lab using a range of generative AI technologies through a custom workflow to push the boundaries of what’s possible.

In this presentation at PI Apparel New York 2023, Nima discussed some case studies from the brands Maison Meta is working with in the fashion space around content creation and the creative process using AI. He looks into some of the benefits to the companies, including:

  • Custom AI Workflow Development: Maison Meta has developed a unique workflow for AI content creation, addressing the challenge of aligning client expectations with the realities of AI capabilities. This approach involves the entire content generation process using AI, rather than traditional methods like Photoshop.
  • AI-Generated Fashion Campaigns and Collections: They have executed global advertising campaigns and product launches using AI, including generating entire fashion collections. A notable project was the world’s first AI-generated campaign for Moncler Genius, collaborating with celebrities like Pharrell Williams and Alicia Keys.
  • Concept of Artificial Creativity: Maison Meta introduced the concept of “artificial creativity,” enabling design teams to quickly align on creative visions using AI-generated mood boards, speeding up the creative process significantly.
  • Value Proposition of AI in Fashion: The use of AI offers significant cost savings, faster market response, and the ability to rapidly customize and scale campaigns for different markets or media formats.
  • First AI Fashion Week and Incubator: Maison Meta organized the first AI Fashion Week, a global competition for AI-generated fashion collections, leading to the establishment of the first AI Fashion Incubator in collaboration with Revolve Group.
  • Ethical and Practical Implications of AI in Fashion: Nima addressed the ethical considerations and concerns about AI replacing jobs, emphasizing the importance of transparency and reskilling. He highlighted how AI can complement and enhance existing creative processes without fully replacing human creativity.

A transcript of this presentation is available here.

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