In this talk presented at PI Apparel Europe in Milan, Kristina Nedeljkovic from 3DKN discussed the benefits of 3D and the range of uses for the technology.
- Transition from Traditional to 3D Design: Kristina shares her journey from being a traditional fashion designer to embracing 3D design. This shift was motivated by the inefficiencies she observed in the traditional design and prototyping process, such as the lengthy and often imprecise communication with suppliers, leading her to explore 3D technologies as a more effective solution.
- The Value of 3D in Fashion: She emphasizes the significant advantages 3D design offers to the fashion industry, including more accurate prototyping, efficient design development processes, and substantial reductions in time and cost associated with physical sampling. 3D technologies allow for detailed visualizations and adjustments before any physical product is made, facilitating better decision-making early in the design process.
- 3DKN’s Offerings: Kristina outlines the services provided by her company, 3DKN, which includes high-quality 3D apparel and accessories design, digital modeling, and education on 3D design tools. Her work spans a diverse range of clients, from small brands to large companies, showcasing the adaptability and broad applicability of 3D design across the fashion industry.
- Digital Fitting and Prototyping: A significant part of her presentation focuses on the use of 3D for digital fitting and prototyping. She highlights how accurate digital models and patterns are essential for successful digital fitting, which can replace or supplement traditional physical prototypes, saving time and resources.
- Production-Ready Designs: Kristina discusses her experimentation with production-ready designs created directly from 3D models and patterns. Despite facing challenges like fabric behavior and supplier collaboration, she sees great potential in further refining this process to minimize physical sampling and make production more efficient.
- Educational Initiatives: She also touches upon her role as a guest teacher, where she imparts her 3D design knowledge to students. This educational aspect underlines the importance of training the next generation of designers in digital tools to ensure the industry’s continued evolution towards more sustainable and efficient practices.
- 3D in Games and Marketing: Lastly, Kristina explores the use of 3D fashion in video games and digital marketing, providing examples of how digital assets can create new revenue streams and reach wider, more diverse audiences. This innovative use of 3D design extends the lifecycle of fashion designs beyond traditional boundaries, opening up exciting possibilities for the industry.
