Another year, another extraordinary collection of ideas from across fashion, technology, craft, culture, and creation. Seamless exists to spotlight the thinkers, makers, rebels, and quiet revolutionaries pushing our industry forward, and 2025 delivered no shortage of insight.

From deep dives into digital craftsmanship to bold visions of circular systems, community-powered creativity to the evolution of AI in design, every story this year added something meaningful to the conversation.

Picking just 12 was agonising - truly. Every piece brought something unique, and those not featured here absolutely deserve their moment too. These are just some of the stories that stayed with us, sparked new questions, and shifted how we think about the future of fashion.

A 10-year Retrospective with a PI Apparel OG
I joined PI Apparel back in April 2013, just three months before our very first event in London. I was brand new to the world of fashion technology, and one of my first calls was with this larger-than-life, endlessly enthusiastic PLM champion - Pam Buckingham (then at Deckers Brands) who
SeamlessMichael Ratcliffe
Retail with Soul. Rebels with Heart.
Technology, Trust & the Return of Emotion
SeamlessMichael Ratcliffe
4 Fashion Designers Blending Craft, Identity & Innovation
Is fashion design just about aesthetics, or a chance to challenge culture, craft, and technology? Tucked into the creative heart of Amsterdam, the Amsterdam Fashion Institute (AMFI) is more than just the Netherlands’ largest fashion school - it’s a dynamic hub where design, innovation, and critical thinking collide. Among
SeamlessMichael Ratcliffe
Plans that Bend, Not Break
Planning used to be a seasonal ritual: lock a forecast, buy deep, hope the world behaves. It doesn’t. Demand is jumpy, geopolitics intrudes, and trend cycles spin at TikTok speed. The modern planning function isn’t a spreadsheet, but an organisational capability enabling faster cycles, shared context, and the
SeamlessMichael Ratcliffe
Shoes Have Social Lives Too
How Culture, Connection & Emotion Shape What We Wear
SeamlessMichael Ratcliffe
Built for Life, Made for Culture
How Stanley 1913 Became a Phenomenon: In Conversation with CBO Kate Ridley
SeamlessMichael Ratcliffe
Fit Standards, Trust & Transformation
Unpacking the 3DRC’s Digital Fit Agenda The fashion industry has made big strides in digital adoption, but one sticking point continues to hold back confidence and scale: fit. No matter how slick the tools or how realistic the render, if a garment doesn’t fit as expected once it’
SeamlessMichael Ratcliffe
Form, Function & F*ck It Energy
Steven Smith on Designing Legends
SeamlessMichael Ratcliffe
Asia Isn’t Waiting for Anyone
So long, production engine. Hello, experimental core.
SeamlessMichael Ratcliffe
Dear Fashion, You’re Sitting on a 3D Goldmine
(You Just Don’t Know It Yet)
SeamlessMichael Ratcliffe
The Uncomputables of Computational Design
Inside Footwear’s New Human–Machine Workflow
SeamlessMichael Ratcliffe
The Urgent Need for Change in the Face of Fashion’s Decline
The fashion industry is facing hard times; once known for its creativity and success, it’s now struggling. Big fashion companies are laying off employees almost every day, and many great and qualified people are desperately struggling to find work. While there are many optimistic posts and comments out there, it’s
SeamlessSylwia Szymczyk

Thank you to every founder, designer, technologist, educator, researcher, challenger and dreamer who shared their time, their work, and their wisdom with Seamless this year. And thank you to everyone who read, watched, commented, reshared, or reached out - you are the heartbeat of this community.

Here’s to a year of experimentation, progress, and big ideas. And here’s to an even bolder 2026 - new stories, new voices, and a platform that continues to grow, evolve, and inspire.

If you would like to be involved in some way in 2026, reach out here. We'd love to include you!

Until then, Happy Holidays!
xxx