Every year, the 3D Retail Coalition Grand Challenge shines a light on the start-ups, researchers, and emerging technologies helping shape the future of digital product creation across fashion, footwear, and retail.

This year, the challenge focuses on Designing the Human Infrastructure for Digital Product Creation, more specifically: how can we build the skills, roles, workflows, and learning systems that enable people to effectively work with 3D, AI, and digital product systems at scale?

As we enter the final week for submissions, we’ve been revisiting some of our conversations with previous winners and shortlists, who not only brought bold ideas to the table, but used the challenge as a platform to validate, refine, and accelerate their work.


DAMn, That’s Smart!
PixaScale’s AI-First 3D Product Engine
FIT Happens
How 3D & AI Could Kill the Grade for Good
Too Good to Overlook
Spotlighting the 2025 3DRC Grand Challenge Semi-Finalists
An Avatar Engine for Real Bodies
Interview with Apotheosis, 2023 3DRC Grand Challenge Winner
Fit Tech with Purpose
Interview with 3DLOOK, 2019 3DRC Grand Challenge Winner
Advancing the Science of Fit
Interview with Dinesh Pai, Two-Time 3DRC Grand Challenge Winner
Empowering the Digital Workforce
Interview with Shimmy, 2018 3DRC Grand Challenge Winner

Submissions close this Friday. If you've got a great solution to share, find out more at the link below!